The vitamins they added back to processed food were a floor, not a finish line. Cool is built on a fat-soluble form of B1 plus six actives for the gut lining and the gut-brain signal.
Get Cool12-week money-back guarantee. Keep the bottle.
Why "fortified" was never the whole story
Refining grains strips the B vitamins out first. Fortification puts a few back — enough to keep a population above the deficiency line a century ago. It was a safety net set at the floor, never a plan for feeling your best.
Cool is built on allithiamine, a fat-soluble form of B1 that reaches where the water-soluble kind can't, plus mastic gum and zinc-carnosine for the stomach lining, ginger to settle meals, and absorbable magnesium. Real doses of what refined food leaves behind.
If you nodded, Cool was built for you.
Why lead with B1? It's the vitamin refined grains lose first, and the one fortification was invented to add back. Cool uses a fat-soluble form, at a real dose.
See the thiamine research →
Emergency physician. Editor-in-Chief of Emergency Medicine News. He kept seeing the same gap: a diet that looks fortified on the label and leaves people running low on the nutrients that matter. Nothing on the shelf was built right. So he built it.
Don't take our word for it. Look him up:
One bottle. One month. Every dose on the label.
10OFF takes $10 off your first order at checkout, on top of the prices shown here.12-week money-back guarantee. Not right? Full refund, keep the bottle. Cancel subscriptions anytime in two clicks.
Ships from the USA with tracking. Most orders arrive in 3 to 7 days.
Visa · Mastercard · Amex · PayPal · Shop Pay · Apple Pay · Google Pay
Most multivitamins use the cheap, water-soluble form of B1 in a scattershot of everything else. Cool leads with allithiamine, a fat-soluble form that absorbs differently, at a real dose, alongside actives chosen for the gut. Different job.
Weeks, not days. Most people feel a change in 2 to 6 weeks. You get 12 weeks to decide. Money back if it's not right.
The ingredients are widely used and well tolerated. The licorice in Cool is the gentle DGL form. If you take prescription medications, ask your doctor first. Take Cool with food.
Full refund within 12 weeks. You can keep the bottle.
No. Cancel in two clicks from your account. No calls. No contracts.