Privacy Policy

Effective Date: November 23, 2025

1. Overview

BellyMD, Inc. ("BellyMD," "we," "us," or "our") operates the MeNome mobile application and the belly-md.com website (collectively, the "Services"). This Privacy Policy explains how we collect, use, disclose, and protect your information when you use our Services.

Company Information:
BellyMD, Inc.
838 Walker Road, Suite 21-2
Dover, DE 19904

By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy. We are committed to transparency and protecting your privacy.

2. Information We Collect

2.1 Information You Provide Directly

• Account Information: Name, email address, password, and profile details
• Health and Symptom Data: Symptom logs, dietary information, lifestyle factors, and wellness goals you choose to track
• Communications: Messages you send to our support team or feedback you provide
• Payment Information: Billing details processed securely through third-party payment processors

2.2 Information Collected Automatically

• Device Information: Device type, operating system, unique device identifiers
• Usage Data: App interactions, features used, session duration, and navigation patterns
• Coarse Location: General geographic area (not precise GPS location)
• Diagnostics: Crash reports and performance data to improve app stability

2.3 Apple HealthKit Data (Optional)

With your explicit consent, we may read and/or write data from Apple HealthKit, including activity, sleep, and other health metrics. HealthKit data is used solely to provide personalized insights within the app and is never shared with third parties for advertising or sold.

2.4 Wearable Device Data (Future Use)

We may integrate with wearable devices to collect health metrics with your consent.

2.5 Laboratory and Biomarker Data (Future Use)

Future features may allow you to input or connect laboratory test results and biomarker data.

2.6 Cookies and Tracking Technologies

Our website uses cookies and similar technologies for analytics, functionality, and personalization. You can manage cookie preferences through your browser settings.

2.7 Information from Optional Consents

Additional data may be collected based on specific features you opt into, always with clear disclosure at the time of consent.

3. How We Use Your Information

3.1 To Operate and Improve the Services

We use your information to provide, maintain, and enhance our Services, including personalized insights and recommendations.

3.2 To Communicate with You

We may send service-related communications, respond to inquiries, and provide customer support.

3.3 For Research and Product Improvement

De-identified and aggregated data may be used for research, analytics, and product development.

3.4 For Clinical Trial Matching

With your consent, we may notify you of relevant clinical trials or research opportunities.

3.5 To Comply with Legal Obligations

We may use and disclose information as required by law, regulation, or legal process.

4. AI and Automated Insights

Our Services may use artificial intelligence and machine learning to provide personalized insights. Important notes:

• AI-generated insights are for informational purposes only and do not constitute medical advice
• We use de-identified data to improve our AI models
• No automated decision-making affects your legal rights or similarly significant outcomes

5. Data Storage and Security

5.1 Security Measures

We implement industry-standard security measures including encryption in transit and at rest, access controls, and continuous monitoring.

5.2 Data Retention

We retain your data for as long as your account is active or as needed to provide Services. Upon account deletion, we remove your data within 30 days, except where retention is required by law.

5.3 Limitations

While we strive to protect your information, no method of electronic transmission or storage is 100% secure.

6. Data Sharing and Disclosure

6.1 Service Providers

We share data with trusted third-party service providers who assist in operating our Services, subject to confidentiality obligations.

6.2 Research Partners

De-identified data may be shared with research partners for scientific research purposes.

6.3 Legal and Regulatory Disclosures

We may disclose information when required by law, court order, or to protect our rights and safety.

6.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

6.5 With Your Consent

We may share information for other purposes with your explicit consent.

Exception for SMS opt-in data: We do not share SMS opt-in or consent data with any third parties for their marketing purposes.

7. De-Identification and Aggregation

We may de-identify or aggregate your information so that it cannot reasonably be used to identify you. Such de-identified or aggregated data may be used for any lawful purpose, including research and marketing.

8. SMS Communications

8.1 Information Collected

Phone number, carrier information, delivery metadata, and opt-in records.

8.2 How SMS Data Is Used

To send transactional messages, wellness reminders, promotional content (with consent), and service updates.

8.3 Consent and Opt-Out

You may opt out of SMS communications at any time by texting STOP to +1 (855) 837-8444.

8.4 SMS Data Storage and Retention

SMS consent records are retained for compliance purposes.

8.5 Third-Party Sharing Exception

SMS opt-in data is never shared with third parties for marketing purposes.

8.6 Additional Information

See our Mobile Messaging Terms for complete details.

9. Abandoned Cart Tracking

If you add items to your cart but do not complete your purchase, we may use cookies to send you reminder communications about your cart. You may opt out of these reminders through your account settings or by contacting support.

10. Your Privacy Rights and Choices

10.1 Access and Portability

You may request a copy of your personal data.

10.2 Correction

You may request correction of inaccurate information.

10.3 Deletion

You may request deletion of your personal data, subject to legal retention requirements.

10.4 Opt-Out of Data Sharing

You may opt out of certain data sharing activities.

10.5 Opt-Out of Marketing Communications

You may unsubscribe from marketing emails using the link in each email.

10.6 Do Not Track

We currently do not respond to Do Not Track browser signals.

10.7 State-Specific Privacy Rights

Residents of California (CPRA), Colorado, Virginia, Connecticut, and Utah may have additional rights under state privacy laws. Contact us to exercise these rights.

10.8 Authorized Agents

You may designate an authorized agent to make requests on your behalf. We may require verification of the agent's authority.

11. Children's Privacy

Our Services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn we have collected information from a child under 13, we will delete it promptly. We comply with COPPA requirements.

12. Apple App Store Privacy Disclosures

12.1 Data Linked to You

Contact info, health data, usage data, identifiers.

12.2 Data Not Linked to You

Diagnostics, crash data.

12.3 Tracking

We do not track users across third-party apps or websites.

12.4 Required Reason APIs

We use only the minimum required system APIs necessary for app functionality.

12.5 Third-Party SDKs

We integrate third-party SDKs for analytics and functionality, all subject to data minimization principles.

12.6 Data Not Stored in iCloud

User health data is not backed up to iCloud.

12.7 Permissions

We request only permissions necessary for app features, with clear explanations at the time of request.

13. Google Play Data Safety Disclosures

13.1 Data Collection and Purpose

We collect data for app functionality, analytics, and personalization.

13.2 Data Handling Practices

Data is encrypted in transit, users can request deletion, and we follow data minimization practices.

13.3 User-Declared Data

Health data is user-provided and optional.

13.4 Optional Sensor and Health Data

Integration with health sensors is optional and requires explicit consent.

14. U.S. Federal and State Compliance

14.1 FTC Compliance

We comply with FTC guidelines for consumer protection and data privacy.

14.2 Data Minimization

We collect only the data necessary to provide our Services.

14.3 Sensitive Data

Health data is treated as sensitive and protected with enhanced security measures.

14.4 Breach Notification

In the event of a data breach, we will notify affected users and authorities as required by applicable law.

15. International Users

Our Services are primarily intended for users in the United States. If you access our Services from outside the U.S., your information may be transferred to and processed in the United States. By using our Services, you consent to this transfer.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website and updating the "Effective Date." Your continued use of our Services after changes are posted constitutes acceptance of the updated policy.

17. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us:

BellyMD, Inc.
838 Walker Road, Suite 21-2
Dover, DE 19904

Email: support@belly-md.com
Phone: +1 (855) 837-8444